Quotes -
In an era of accelerated global integration, trade between China and Malaysia is growing closer, with broader areas of cooperation. This year, Chinese Premier Li Qiang signed a protocol between China's General Administration of Customs and Malaysia's Ministry of Agriculture and Food Security, allowing compliant fresh durians from Malaysia to be exported to China, marking a new chapter in agricultural trade between the two nations.
Amid this backdrop, TusStar Technology Transfer and TusStar (Malaysia) have partnered with Bailian Sci-Tech Innovation Center and Bailian Omni-Channel to connect Malaysian agricultural and durian industry resources. In this event, TusStar (Malaysia) invited local high-quality agricultural enterprises to help Bailian enrich its product line across all channels, enhancing the diversity and quality of its offerings. This also laid a solid foundation for TusStar to assist Malaysian quality agricultural products in expanding into the Chinese market, fostering deeper exchanges and cooperation in agriculture between China and Malaysia.
Event overview -
The event was moderated by Chen Tingsheng, a specialist from the Enterprise Services Department of TusStar (Malaysia). He first introduced the background of the event and provided an overview of how TusStar (Malaysia) supports companies in connecting and empowering them, along with relevant examples and cases. Following this, Dong Yuting, General Manager of Bailian Omni-Channel's Procurement and Sales Department, introduced Bailian Omni-Channel and its cross-border e-commerce operations. Gao Ge, General Manager of Bailian Sci-Tech Innovation Center, presented the center's business and innovative concepts
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Six medium and large enterprises from Malaysia participated in this meeting. As Malaysian companies, we hope this matching event will pave the way for our overseas expansion and empower our businesses.
We hope that through this event, we can provide a more comprehensive and suitable matching platform for Malaysian companies while delivering the highest quality Malaysian products to Chinese consumers. Additionally, we look forward to establishing a deep collaboration with Bailian, laying the foundation for long-term and stable cooperation between both parties.
BAILIAN GROUP-
Bailian Group, founded in April 2003 through the merger of Yibai Group, Hualian Group, Youyi Group, and Wuzi Group, became one of the first companies in Shanghai to adopt an external board of directors system and participate in state-owned enterprise reform in 2009.
The group's operating scale exceeds 100 billion yuan, with total assets over 170 billion yuan and net assets close to 47 billion yuan. In 2022, Bailian Group recorded a revenue of 46.9 billion yuan and a profit of 2.2 billion yuan. It has about 5.3 million square meters of commercial retail space, nearly 33,000 employees, and approximately 350 subsidiary companies, controlling four listed companies: Bailian Shares, Lianhua Supermarket, Shanghai Material Trading, and First Medical.
Bailian Group's core business is concentrated in Shanghai and extends throughout the Yangtze River Delta, with its strengths spread nationwide. The group's retail formats include themed department stores, shopping centers, large hypermarkets, standard supermarkets, and convenience stores. It also operates in automobile trade, e-commerce, warehousing logistics, and consumer services. By the end of 2023, Bailian had nearly 4,700 retail outlets nationwide, with more than 80% located in the Yangtze River Delta and about 50% in Shanghai.
The group owns many well-known brands and trademarks, including First Department Store Commercial Center, First Yaohan, Yong'an Department Store, Xijiao Shopping Center, Qingpu Outlets, and Lianhua Supermarket.
BAILIAN INNOVATION CENTER-
Bailian Sci-Tech Innovation Center, a key innovation incubation platform under Bailian Group, has been dedicated to building a new retail ecosystem since its inception in 2017. It deeply integrates online and offline, virtual and physical elements to provide fertile ground for innovation across various commercial sectors, facilitating the launch of innovative projects and shaping a high-quality sci-tech innovation ecosystem
Over seven years of resource accumulation and experience, Bailian Sci-Tech Innovation Center has established itself as a leader in the field of innovation, consistently advancing alongside like-minded innovators to explore the cutting edge of technology. The Exploring series of reports, born from this effort, will feature "Startup Exploring" to showcase the journey of innovative enterprises, "Industry Exploring" to highlight the pioneering efforts of industry leaders, "Expert Exploring" to share insights from thought leaders, and "Partner Exploring" to illustrate the collaborative progress with partners. Bailian Sci-Tech Innovators carefully curate and share top-tier technological innovation content, working with partners to create a new era of smart commerce and leading the future of technological business from a fresh technological perspective.
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