Government and Enterprises Join Hands | The Second China-Malaysia Global Market-Fit Programme (GMP) Successfully Concludes, Helping Malaysian Enterprises Deeply Connect with the Chinese Market!
- TusStar Malaysia
- Mar 28
- 8 min read
Preface
2024 China-Malaysia Global Market-Fit Programme (GMP) – Successful Market Exploration in Beijing and Jinan. The China-Malaysia Global Market-Fit Programme (GMP), focused on China market exploration in Beijing and Jinan, has been successfully concluded. This initiative was meticulously organized by TusStar Malaysia and brought together six innovative Malaysian enterprises, with full support from the Malaysian Research Accelerator for Technology & Innovation (MRANTI) under the Ministry of Science, Technology, and Innovation of Malaysia. The program aimed to strengthen China-Malaysia business collaboration, promote technological innovation and industry integration, and provide targeted market entry support for Malaysian enterprises.
The six participating companies represent cutting-edge sectors, including green energy, agricultural technology, and bio-medicine, showcasing Malaysia’s strengths in sustainable development and high-tech innovation. These companies include:
Far Capital: Provides an end-to-end online real estate transaction platform.
Roxhana Ventures: Develops Star Goose, a patented nano-enhanced goose bone product that aids in bone repair.
Atoz Carbon Cycle: Specializes in microalgae cultivation systems, integrating carbon capture, regenerative agriculture, and sustainable waste management.
Nature Profusion: Develops biodegradable insecticides using plant-based eco-friendly technology.
Crop X: Utilizes biotechnology to convert waste into organic fertilizers, providing sustainable agricultural solutions.
Vetomin-M: Produces a coconut-based multi-nutrient supplement, serving as a cost-effective alternative to antibiotics and steroids, enhancing livestock survival rates.
This visit not only allowed Malaysian enterprises to gain in-depth insights into China’s market landscape and policy trends but also facilitated multiple targeted business matchmaking sessions, exploring extensive collaboration opportunities in technological innovation, market expansion, and industry synergy
01 Enterprises Reap Abundant Results from Business Connections
01 Business Matchmaking (Beijing Session)
During the one-week visit, the six Malaysian enterprises conducted roadshows in Beijing and Jinan, engaging in in-depth discussions with top Chinese entrepreneurs from various industries. The participating Chinese enterprises covered cutting-edge sectors, including artificial intelligence, agricultural technology, bio-medicine, and big data.
Through precise business matchmaking, both sides explored potential collaboration opportunities, establishing a solid foundation for future business expansion and long-term partnerships.
Moreover, to help Malaysian enterprises gain a deeper understanding of the Chinese market's business environment, policy advantages, and cooperation models, the TusStar Beijing team has specially planned and invited distinguished guests to host a roundtable forum. The attending guests include:
Dr. Afnizanfaizal Abdullah, Head of Innovation Cormecialiasation at Malaysian Research Accelerator for Technology & Innovation (MRANTI)
Yi Yating, Founder of Yilun AI and AVision Intelligent Technology, Forbes 30 Under 30 (Technology)
Aditya Kristanto, Senior Southeast Asia-focused Indonesian investor, MBA from Peking University's Guanghua School of Management
Li Junze, Regional Manager of International Business Center at Zhipu AI
Yu Ruixue, Deputy Manager of the Enterprise Development Department at TusStar
The guests engaged in in-depth discussions on topics such as market entry into China, localization strategies, and how artificial intelligence can empower business development, providing Malaysian enterprises with highly valuable hands-on experience and strategic advice. This forum not only inspired businesses but also offered practical and feasible insights for their future growth in China.
02 Business Matchmaking (Jinan Session)
In Jinan, TusStar Malaysia collaborated with TusStar (Jinan · Qibu Zone) to organize a highly efficient and pragmatic business matchmaking event, bringing together enterprises from China and Malaysia with strong business synergies for in-depth exchanges. During the event, companies from both sides not only provided comprehensive introductions to their business models and core strengths but also explored potential collaboration opportunities, particularly in Shandong Province's agricultural and green technology sectors.
The event had a dynamic and engaging atmosphere, with Malaysian enterprises demonstrating strong market expansion ambitions and actively seeking opportunities to establish a presence in the Chinese market. The open networking session further enhanced interactions and cooperation intentions among participants. Notably, through continuous participation in business matchmaking events, Malaysian enterprise representatives have refined their corporate presentations, making them more targeted and compelling. This ensures they can effectively communicate their core value propositions and market competitiveness within limited time-frames.
02 Corporate Visits and In-Depth Exchanges
The delegation conducted in-depth visits to several well-known Chinese enterprises and institutions, with carefully arranged corporate roadshows at each stop. These sessions provided Chinese companies with a deeper understanding of Malaysian enterprises' business models, core technologies, and market advantages, laying a solid foundation for precise business matchmaking.
At the same time, Malaysian enterprises seized this opportunity to gain comprehensive insights into China’s technology industry, including current developments, market trends, and business opportunities. Through on-site exploration of local innovation ecosystems, they were able to plan their future collaborations and market expansion strategies in a more targeted manner.
01 TusStar Beijing Incubator
This meeting focused on how TusStar can assist Malaysian enterprises in entering the Chinese market, with an in-depth discussion on its key role in cross-border incubation, industry resource matchmaking, policy support, and market expansion. Malaysian enterprise representatives presented their core businesses, technologies, and market strategies to the TusStar team while engaging in in-depth discussions on the opportunities and challenges of the Chinese market. Through this meeting, companies gained a clearer understanding of TusStar’s global presence and further clarified how to leverage its resource advantages to accelerate their entry into the Chinese market.
02 Zhongguancun Science Park
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During this meeting, six Malaysian enterprises conducted roadshows at Zhongguancun Science Park and engaged in in-depth discussions with relevant institutions and industry experts on topics such as market entry requirements, industry policies, and collaboration models in China. Through on-site visits, Malaysian enterprises gained a deeper understanding of Zhongguancun Science Park’s innovation ecosystem, industrial cluster advantages, and support system for foreign enterprises, providing valuable insights for their future market expansion strategies.
03 Jinan Xiantou Urban Development Investment Group
During the business matchmaking session with Jinan Xiantou Urban Development Investment Group, Malaysian enterprise representatives provided detailed introductions to their companies, covering core business areas, technological advantages, and market strategies, while actively exploring opportunities in the Chinese market.
Jinan Xiantou Urban Development Investment Group shared insights into Jinan’s industrial landscape, investment environment, and key development sectors. Both parties engaged in in-depth discussions on potential collaboration models, exploring how resource integration and industrial synergy could facilitate the expansion of Malaysian enterprises in the Chinese market.
04（Inspur Group)
Malaysian enterprises also visited the headquarters of Inspur Group in Shandong, gaining deep insights into China’s advancements as a global leader in information technology, particularly in artificial intelligence, big data, and cloud computing. During the visit, Malaysian enterprise representatives were introduced to Inspur’s innovations in intelligent computing, data storage, and digital transformation, providing them with a firsthand understanding of cutting-edge technological developments. They also witnessed China’s breakthroughs in the integration of software and hardware technologies. This visit provided valuable insights, helping Malaysian enterprises refine their strategic direction for the application of artificial intelligence in their industries.
05 Shandong Provincial Center for International Investment and Trade Promotion
During this exchange, Malaysian enterprises gained deep insights into the latest developments in agricultural technology and green technology in Shandong. They also engaged in detailed discussions on local market demands and policy environments. Through these interactions, company representatives acquired valuable knowledge about China’s advancements in agricultural innovation, smart farming, and sustainable development. This enabled them to identify potential areas for collaboration. Both parties held in-depth discussions on investment cooperation, market expansion, and technological innovation, aligning with the business needs of Malaysian enterprises to formulate a practical framework for future collaboration. This comprehensive matchmaking session not only laid a solid foundation for industrial synergy and resource sharing but also provided Malaysian enterprises with a clear road map and practical guidelines for expanding their presence in the Chinese market.
03 Cooperation Signing & Closing Ceremony
As the delegation's journey neared its conclusion, enterprises not only reflected on their key takeaways from the visit but also witnessed an important milestone in business collaboration. The event successfully facilitated the signing of Memorandums of Understanding (MoUs) between two Malaysian enterprises and Chinese companies, laying a strong foundation for future in-depth partnerships. This achievement demonstrated the spirit of practical cooperation between Chinese and Malaysian enterprises and marked a new milestone in their industrial collaboration. During the closing ceremony, company representatives shared their insights and key learnings from the visit, expressed gratitude to TusStar and all partnering organizations, and summarized their experiences and takeaways from the journey. Through this visit, Malaysian enterprises gained a clearer and more direct understanding of the Chinese market's business environment, helping them strategically refine their future market expansion plans.
Business growth and international expansion are not achieved overnight but require continuous accumulation and deep market cultivation. The 2nd Global Market-Fit Programme (GMP) not only provided Malaysian enterprises with valuable networking opportunities but also aimed to help them gain deeper insights into the Chinese market, enabling them to develop more targeted market strategies. The road ahead is long, yet filled with promise. With ambition and determination, the participating enterprises set foot in the Chinese market, striving toward a broader commercial landscape. Business success is not built in a day—it is a journey of steady accumulation and continuous breakthroughs. May all enterprises ride the waves of opportunity, turn aspirations into reality, and advance steadily toward long-term success!
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